In recent years, with the improvement of people's living standards, consumers' demand for stationery products has been increasing, which has also prompted stationery suppliers to accelerate the replacement cycle of stationery products, resulting in sustained strong market demand. The fierce competition in the stationery industry has forced many stationery manufacturers to seek new breakthroughs and new economic sources. It has been reported that the sales of stationery gifts have accounted for 20-25% of the sales of gift companies, and entering the gift industry has become a new direction for the expansion of the stationery industry. Such a huge market has attracted more and more stationery manufacturers. It is not difficult to find from the various gift exhibitions in recent years that stationery companies have also broken through the traditional thinking of stationery exhibitions and established close cooperation models with them. The gift market is more focused on seeking new and unique features, and the design and styling of stationery in recent years have well catered to this characteristic. Popular elements always come and go suddenly and quickly. In such a trend, it is particularly important for the stationery industry to highlight its advantages and avoid disadvantages. If stationery products want to "take root and sprout" in the gift industry, it is very important to improve the quality and design of the products. Grasping popular trends and combining them with industry characteristics can bring new economy to the stationery industry. Influenced by the concept of green environmental protection, after the emergence of environmentally friendly stationery, the concept of environmental protection has gradually entered the gift industry. More and more gift companies have launched the slogan of "green stationery gifts", emphasizing the concept of product health. Healthy stationery gifts are undoubtedly the winners in the gift market. Once the trend of gift demand is formed, choosing healthy stationery gifts and enjoying a new realm of healthy living will deeply affect the mainstream market in the future. In addition, more and more supermarkets and chain stores will have stationery products on their ranking lists. The organic combination with industries such as animation and cartoon will also expand the stationery gift market in a larger dimension.